Printing Stickers and Pantone Colors
Pantone color codes are a way to guarantee that you get the colors that you want. It is a global color swatch, that we can match up to when we print your stickers. When printing stickers, it is the only way to guarantee that your custom colors are matched perfectly. When screenprinting stickers, we can use a spot color, that will give an exact match of your color. When we are digitally printing your stickers, we use a CMYK process (Cyan, Magenta, Yellow and Key – or black). We have a pantone conversion color chart for CMYK, that allows us to match up your pantone color to our finished product.
Our die cut stickers/decals have a limited range of vinyl to choose from that cover a wide range of options – if you want a specific pantone color then we have to digitally print and cut your stickers to shape.
There are a heap of variables that affect your color when printing stickers. The stock we use can change the color slightly, as well as the finish – by finish we mean application of a UV laminate over the printed sticker – specifying a pantone allows us to match a hard copy sample with our color swatch to make sure the finished sticker is matched as good as we can get it.
When selecting pantone colors, it is important to know that the finished sticker will probably not match the color that you have googled. Every computer screen is different, is calibrated differently, has different light in the room or reflections – which means that an on screen sample of a pantone color is NOT an accurate indicator of color. It can be used as a general guide (it to make sure you are getting a teal, not a pink), but the best way to check it accurately is to check with a color swatch in your hand. These are not cheap – you are looking at a couple of hundred dollars probably – but if the intergrity of your sticker design relies on it, then it is probably an expense that will be worth it in the long run.
April 7, 2015